From the brand Bring Beauty to Life, the goal is to create excellent yet affordable hair products for more people. AIMIKE initially opened the market with a practical black and white hair clips set, and later focused on aesthetics, launching a diverse color series. This includes neon colors, earth tones, Morandi colors, and macaron colors, all of which are popular for their unique shades and functional features.

Through in-depth market research, AIMIKE identified people's hairdressing needs and launched the Round Hair Brush, which utilizes unique technology to enable easy styling and blow-drying at home, resulting in lustrous, voluminous hair. Additionally, the company has shifted its focus to using comfort and sustainability, introducing a silicone and wheat straw scalp brush to cater to customer needs while being eco-friendly.

AIMIKE's initial goal was to satisfy the basic need for hair washing, but they soon realized the importance of also caring for the planet. The scalp massager brush and silicone brush address both customer comfort and environmental sustainability.

The product lineup includes the Morandi Series Styling Tools, featuring a Round Brush for Blow Out, Morandi 6pcs Hair Clips, and various Macaron Hair Clips in 6 and 12-piece sets. These products have received excellent customer reviews, with ratings ranging from 4.5 to 4.7 out of 5 stars.

The new features of the AIMIKE ceramic round brush include advanced silver ion technology to keep the brush clean and extend its service life. The retractable pick at the bottom is a convenient tool for sectioning and removing loose hair. The ceramic aluminum barrel with ample ventilation holes distributes heat evenly, reducing damage and enabling faster blow-drying for voluminous, silky-smooth hair. The natural boar bristles spread the scalp's natural oils, resulting in shiny, silky hair, while the anti-static and heat-resistant nylon bristles provide flexibility and sturdiness for effortless styling.

The revolutionary handle design with a one-piece seamless construction prevents hair snagging, and the non-slip rubber grip provides a comfortable, ergonomic experience. The 2.1-inch round barrel is suitable for hair below chest length, allowing users to create bouncy curls, straighten, or achieve perfect waves with salon-quality results at home.

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